|'Ma Griffe', 1945|
Carven did not aim to be a trendsetting design house in the manner of Dior or Balenciaga. Instead she offered her clientele a complete range of garments from winter coats to wedding gowns and gave them her own twist. Her style was distinguished from her haute couture contemporaries by its more youthful and carefree attitude. Stars such as Leslie Caron were fans. Because of this she has sometimes been compared to the American designers Tina Leser and Claire McCardell.However although she shared their understanding of the contemporary woman her approach was not a purist one. Her eclectic aesthetic was influenced by her travels to exotic locals which showed their influence in her use of print and surface decoration such as embroidery. The designer capitalised on her travels by using them as a marketing strategy: the designer leading an aspirational lifestyle. Marketing was something that came naturally to Madame Carmen.
Let's look at some more examples of her use of the combination white and green:
|1948, Carven at top|
Now let's look at a sample of the range of clothing Carven offered her clientele:
|1949, Carven at left|
|1946, Carven at left|
Stay tuned for more Carven tomorrow.
Credits: carven.fr, etsy, h.prints, vintage fashion guild